traction. issue #14

10 TO LAUNCH “SHAKE” AS ITS FOURTH MULTICHANNEL IN SEPTEMBER

10 has announced the launch of a fourth multichannel to be called “Shake” which will comprise of children’s entertainment during the day before switching to adult content after 6 pm. Much of the content has become available following the merger of Ten’s parent company CBS and Viacom which will unlock shows from Nickelodeon, MTV and Comedy Central. Shake’s prime time schedule will includeThe Daily Show With Trevor Noah, Lip Sync Battle, Inside Amy Schumer, The Late Late Show with James Corden and Comedy Central Roasts. Children’s shows including Totally Wild and Scope will move from Peach to Shake, joined by SpongeBob SquarePants and Dora the Explorer. The additional channel will help 10 compete for more ad dollars with Seven’s 4 channels and Nine’s 5 channels.

Network 10 and ViacomCBS Chief Sales Officer Rod Prosser said “This is great news for brands and advertisers with endless opportunities to create something unique across this channel, and our broader playground of brands, as part of the launch”. The Media Store’s Head of Investment, Paul Wilkinson said “10 Shake provides opportunity for younger audiences to re-engage with Free to Air TV, which is no doubt a welcome addition to TV schedules. The content available showcases some of the benefits of Ten’s ViacomCBS ownership, as they provide Ten with access to a portfolio of familiar favourites, otherwise limited to digital & subscription services. The question is whether the advent of another channel on FTA will provide additional eyeballs to the medium, or will further fragment viewers –time will tell.”

TWITTER BLAMES COORDINATED ATTACK FOR HACK OF HIGH PROFILE USERS

Several high profile Twitter accounts including Joe Biden, Bill Gates, Elon Musk, Barack Obama, and Jeff Bezos were compromised this week in a major security breach. Twitter said it believes it was an attack on some of its employees with access to the company’s internal tools.

“We detected what we believe to be a coordinated social engineering attack by people who successfully targeted some of our employees with access to internal systems and tools,” Twitter’s support team said on Wednesday. The attackers posted tweets that appeared to promote a cryptocurrency scam.

Analysts say the hack could have serious consequences on the market value of the company as it is expected to invest further to prevent a repeat attack in the future. Rohit Kulkarni, an analyst at MKM Partners said “Over the medium term it raises concerns about the safety of users and data, which could manifest into weaker investor sentiment.” The FBI has since announced an investigation into what is Twitter’s worst-ever security incident has raised huge concerns given Twitter’s influence on politics given the US elections this year.

 

CONSUMER CONFIDENCE DROPS FURTHER 0.5 POINTS FROM LAST WEEK

Consumer Confidence has dropped 0.5pts this week to 91.6. It is now at its lowest for over two months since May 9/10 when it was 90.3 points. From a state perspective, confidence is lowest in Melbourne at 87.4, although it’s remained steady this week. It fell by 3.4pts in Brisbane to 93 and was down by 4.5pts in Perth to 96. Consumer confidence increased slightly in Sydney, up 2.6pts to 91.6 but with the Covidcluster in Sydney growing, we may see this fall next week.

ANZ head of Australian Economics, David Plank said: “The deteriorating conditions in Melbourne and the renewed lockdown are most likely primary contributors to the turn in sentiment. The biggest fall has been in ‘current economic’ conditions, which are down around 15% over this period. Sentiment toward personal finances is close to unchanged, highlighting the role that the stimulus has played in shielding people from the fall-out of the economic slump.

Source: ANZ/Roy Morgan

AS CREDIT CARD DATA FOR LAST WEEK SHOWS HOUSEHOLD SPENDING EASES

Week ending 10th July

CommBank household credit and debit card spend data for the week ending 10 July show that growth in spending on both goods and services fell over the week with the reimposition of restrictions in some parts of Victoria having an impact. Spending momentum in Victoria has turned negative as restrictions were reimposed. Spending growth also eased in all other states and territories over the week, except for the Northern Territory. Rising COVID-19 cases in Victoria may be dampening sentiment in the rest of the country. Household furnishings and equipment spending has moderated but nevertheless is 44% above the same period last year.

Source: CBA

SEVEN REVEALS DATE FOR FARMER WANTS A WIFE PREMIERE

Seven have announced Sunday July 26thas the date that Farmer Wants A Wife returns to Australian screens. The show will air at 7pm and will go up against Nine’s Australian Ninja Warrior.

The Media Store’s Emily France (pictured with colleague Jen Nicholls and the stars of the show) was at the launch in Sydney this week and observed that there was a real sense of optimism about the show’s return.

“On the back of Seven’s ratings momentum thanks to Big Brother, AFL’s return and the ongoing demand for primetime News, Seven will be confident that Farmer will perform against the likes of Nine’s Australian Ninja Warrior and Bachelor in Paradise on 10,” Emily said.

Seven also announced several sponsors including Toyota will join the new show. Sandra Wiles, Head of Partnerships & Integration at The Media Store said “The collaboration between The Media Store, Fremantle, Eureka and Seven really enabled us to raise the bar on integration through Farmer Wants a Wife. As a result, we’ve created a highly tailored partnership for Toyota & we’re proud of what is set to be delivered both in-programme and through additional content. This is the result of coming together to achieve mutually beneficial outcomes that work for the authenticity of the storyline, and hence for the viewer, but also most importantly for the client objectives.”

METRO TV RATINGS DATA FOR LAST 7 DAYS SHOWS NO DROP IN NEWS CONTENT

The Seven News special Murder in the Outback was the most notable addition to last week’s Metro TV Ratings. News continues to dominate as 10 hopes that MasterChef’s last few weeks will give a boost to the remainder of its 2020 programming slate.

Ranking

Program

Network

Projection

1

SEVEN NEWS -SUN

Network 7

1,237,500

2

SEVEN NEWS

Network 7

1,182,400

3

NINE NEWS SUNDAY

Network 9

1,136,900

4

SEVEN NEWS AT 6.30

Network 7

1,136,300

5

NINE NEWS

Network 9

1,068,900

6

MASTERCHEF AUSTRALIA MON

Network 10

1,047,200

7

MURDERIN THE OUTBACK

Network 7

1,033,400

8

SEVEN NEWS -SAT

Network 7

1,019,300

9

MASTERCHEF AUSTRALIA TUES

Network 10

1,010,300

10

NINE NEWS 6.30

Network 9

986,300

CHART OF THE WEEK: BIG TECH KEEPS GETTING BIGGER IN 2020

The success of Facebook, Alphabet, Amazon, Tesla, Microsoft, Apple and Netflix (often referred to as FAATMAN) shows little sign of abating. Together these 7 stocks, most of them technology companies of some description, have gained $1.75 trillion of value so far in 2020.Amazon alone has added $600bn of that total, as its delivery infrastructure has become an even more important cog in the global economy during the pandemic

Source: Koyfin/Chartr

GURU HEADING TOWARDS 3 WEEKS ON TOP OF AUSTRALIAN PODCAST DOWNLOAD CHART

Tweet of the week: Barack Obama one of many high profile users to have account hacked

NETFLIX SHARES SLIDE 10% DESPITE ANNOUNCING ADDITIONAL 10M SUBSCRIBERS IN Q2

Netflix is still growing as the world remains in different stages of isolation but the company is now seeing the slowed subscriber growth executives predicted would arrive three months ago.

On top of announcing that chief content officer Ted Sarandoswould join CEO Reed Hastings as co-CEO, the company made several announcements around subscriber numbers and future plans. Netflix added 10.2 million subscribers in its second quarter, beating the company’s own estimates which suggested it could add around 7.5 million.

The full media release can be viewed here and although this was positive news, shareholders are worried about how this growth can be sustained with questions over how long Netflix can keep up its rapid pace of releasing new titles. Netflix’s core advantage is its seemingly never-ending line-up of movies and TV shows that keep people’s attention. But as questions loom over when film and TV production can kick off again, there’s a possibility that Netflix may have to slow this process down.

NETFLIX SHARES SLIDE 10% DESPITE ANNOUNCING ADDITIONAL 10M SUBSCRIBERS IN Q2

This Sunday sees the launch of a new music show called The Sound –the first in an initial 6-week series. Sunday’s premiere episode sees actor Bryan Brown-host alongside radio hosts Jane Gazzoand Zan Rowe. There are performances from artists including Mark Seymour and the Undertow, Kate Ceberano, Lime Cordialeand a very special exclusive preview performance byNick Cave.

In addition, the ABC has announced the first game it will be broadcasting as part of the reduced A-League season with Wellington Phoenix v Adelaide United to be broadcast live on Saturday July 25.

THE LONG READ: MARKETING DURING CRISIS, ACTIONS SPEAK LOUDER THAN WORDS

“Timeliness and relevancy have become key ingredients in modern marketing, but when all marketers are focused on the same challenges, that reflection alone is not enough to truly stand out from the crowd. Empathy and cultural awareness are not a bad reflection on the advertisers when done authentically, but a sea of sameness has diluted the message and consumers are moving on quickly.”

https://www.forbes.com/sites/committeeof200/2020/07/15/marketing-during-crisis-actions-speak-louder-than-words/#26733f3fcac2

GOOGLE TREND OF THE WEEK :STAGE 4 RESTRICTIONS LOOM FOR VICTORIA

Interest Over Time

Top Related Queries

Quote of the week

 

While I learn the art of patience, sitting with uncertainty, you are learning to read, to ride, to swim. We are the lucky ones. We are the fortunate few with food on the table and enough savings to get by. We have a roof over our heads, a canyon in our backyard, and a car to transport us to remote destinations where the virus has not spread. Recognise our fortune, be grateful, but also… be 5

 

(A message from Rachel Morrison to her 5 year old son in The Lucky Ones, part of the Homemade short film collection now streaming on Netflix.)

- Rachel Morrison