traction. issue #13

TIKTOK FACES AUSTRALIAN SCRUTINY AFTER BAN IN INDIA, EXITS HONG KONG

Less than a month after opening its first office in Australia, there are reports that the Federal Government may commence an enquiry into how the platform uses the data it collects and specifically, whether this data is shared with the Chinese Government. The news follows the ban of TikTok in India along with WeChat and over 50 other Chinese owned apps over concerns with data security.
Analysts say it could potentially lose up to a billion dollars in lost advertising revenue in India.
“The Ministry of Information Technology has received many complaints from various sources including several reports about misuse of some mobile apps available on Android and iOS platforms for stealing and surreptitiously transmitting users’ data in an unauthorised manner to servers which have locations outside India” the Indian government said in a statement. TikTok made the voluntary decision to stop operations in Hong Kong this week following the passing of a controversial national security law which gives Chinese authorities sweeping new powers, raising concerns about data privacy.
Also this week, US Secretary of State Mike Pompeo told Fox News that the US is “certainly looking at” banning Chinese social media apps, including TikTok.
TikTok Australia’s general manager Lee Hunter refuted the local claims in a statement, saying “TikTok does not share information of our users in Australia with any foreign government, including the Chinese Government, and would not do so if asked.”

TikTok has 1.6m Australian users and has been downloaded over 2 billion times globally. India was the largest component of this, with over 600m downloads before the ban came into effect. The chart below shows cumulative downloads by quarter since the platform’s launch in 2017.

Source: SensorTower

CONSUMER CONFIDENCE DROPS 0.9 POINTS AFTER VIC COVID-19 RESURGENCE

Consumer Confidence has dropped 0.9pts to 92.1 overall taking it to an 8 week low. Driving the fall this week were declines in confidence about the Australian economy as well as a drop in those saying now is a “good time to buy household items.” In Melbourne, Confidence is down 0.9 points to 87.1 after the surge in Covid cases. Perth is sitting above average at 100.6, up 1.6pts. Brisbane’s consumer confidence is also sitting above average at 96.8, up 2.1pts.

Business Confidence was up 5.1pts (+5.7%) to 95.0 led by increases in WA, NSW and Queensland. Business Confidence for the month of June is now virtually level with March when COVID-19 pandemic and shut-downs began. For the first time in 2020 a majority of businesses, 50.2% (up 3.9ppts), said that the next year will be a ‘good time to invest in growing the business’ vs only 40.4% (down 2.9ppts) that said it will be a ‘bad time to invest’

AS CREDIT CARD SPENDING DATA FOR LAST WEEK SHOWS INCREASE YOY

CommBank household credit and debit card spend data for the week ending 3 July shows that spending on both goods and services lifted from the prior week

Spending online and instore improved, with total spending up 12% from the same time a year ago
Spending in Victoria continues to lag behind other states and territories. A reinstatement of some restrictions and lockdowns for some suburbs are likely to hold back spending in Victoria

Spending on goods picked up to be 27% higher than the same period a year ago. Spending on services also lifted but is still 3% below the same period last year

TEN SETS DATE FOR MASTERCHEF FINALE, REVEALS LOSS OF $227M LAST YEAR

Despite an upswing in ratings (see Top 10 below) and an impressive slate of programming, Ten revealed a loss of $227m in company filings to ASIC this week. The loss was primarily a result of heavy investments on new programming as well as establishing a new in-house sales department after the partnership with Foxtel was dissolved. Ten’s annual report notes significant investment in prime-time shows Dancing with the Stars, The Masked Singer and The Amazing Race.

Last year also marked the first year of Ten’s $20 million a year Melbourne Cup deal after it outbid rival Seven West Media.

Ten put the loss into context by stating “It was a year of investment at Ten as we bedded down our prime-time schedule and set up our sales team for success, The results of that investment are evident this year: audience and audience share growth, and TV ad market share growth.“

Since the merger of CBS and Viacom late last year, Ten is now overseen from the company’s UK division and is increasingly following a similar business strategy to the UK’s Channel 5. Meanwhile the success of MasterChef will culminate in a 90 minute finale on Mon July 20th when the two finalists will compete to win the $250,000 cash prize and the title of MasterChef Australia 2020.

METRO TV RATINGS DATA FOR LAST 7 DAYS SHOW NEWS STILL DOMINATES VIEWING

MasterChef was the only non-news programme to make the Top 10 ratings in the last week. News continues to post higher than average figures as Covid-19 shows little sign of abating.

Ranking

Program

Network

Projection

1

SEVEN NEWS – SUN

Network 7

1,200,775

2

SEVEN NEWS

Network 7

1,148,078

3

SEVEN NEWS AT 6.30

Network 7

1,077,228

4

NINE NEWS

Network 9

1,062,047

5

NINE NEWS SUNDAY

Network 9

1,045,917

6

MASTERCHEF AUSTRALIA SUN

Network 10

977,934

7

SEVEN NEWS – SAT

Network 7

966,950

8

MASTERCHEF AUSTRALIA MON

Network 10

965,904

9

NINE NEWS 6:30

Network 9

958,437

10

MASTERCHEF AUSTRALIA TUES

Network 10

949,123

Source: OZTAM

LATEST SMI DATA SHOWS INCREASE IN PROJECTED ADSPEND FOR JULY & AUGUST

Following the news that May was the worst result on record for bookings from media agencies (down 40% YOY), there was at last some positivity, with future demand showing a return to normal levels. The gap in historic forwards was just nine percentage points in July and only six percentage points in August.

The automotive category continues to report lower forward bookings but the light commercial sub category is reporting August bookings already above the same month last year.

Source: SMI

GURU SHINES TO TAKE TOP SPOT ON AUSTRALIAN ITUNES DOWNLOAD CHART

Tweet of the week: Kanye West announces Presidential push

NEW CREDIT CARD LAUNCHES BASED ON YOUR SOCIAL MEDIA STANDING

A fintech startup targeting creators on digital platforms like YouTube and Twitch has launched its first product, a card that links customers’ credit to their social media numbers.

The brainchild of Instagram and Goldman Sachs alumni, Karat is aimed at the streamers and influencers who are part of a fast-growing $15 billion industry. While many of these creators are making substantial amounts of money, they are ill-served by banks because of mediocre credit scores.

In keeping with the target demographic, interested creators -who will probably need at least 100,000 followers -can sign up via an Instagram DM.As it rolls out its first product, Karat says it has also secured $4.6 million in seed funding from Twitch co-founder Kevin Lin, SignalFire, YC, CRV and Coatue.

AMAZON LOOKS TO ADD LINEAR TV TO EXISTING ON DEMAND PLATFORM

Amazon is looking to add live programming to its Prime Video service, according to multiple job listings posted over the past several weeks. The new channels could include live news, music and sports as well as scheduled movies and TV show showings.

By adding live programming to Prime Video, Amazon could differentiate itself from services like Netflix, Stan and Disney+ that are focused exclusively on on-demand video. Amazon has offered live TV previously with NFLgames on Prime Video and Twitch in the US along with Premier League football in the UK.

REMOTE WORKING: MICROSOFT TEAMS TO ROLL OUT NEW FEATURES THIS WEEK

Microsoft is shaking up its online Teams video meetings with a new
“Together mode” that places participants in a virtual auditorium.
In a recent survey, about 60 per cent of those Microsoft surveyed said they felt less connected to their colleagues due to the coronavirus, so the new Teams update tries to make non-verbal communication a priority.

Microsoft claims Together Mode makes meetings “more engaging by helping you focus on other people’s faces and body language and making it easier to pick up on the nonverbal cues that are so important to human interaction.” The company expects it will be useful for meetings in which multiple people speak, such as brainstorms or roundtable discussions..
For a comprehensive list of updates, Microsoft has made the new features available here.

THE MEDIA STORE’S ALLY COONEY ON THE WORK FROM HOME REVOLUTION

The Covid-19 pandemic has accelerated a shift towards remote working. The Economist postulates that this could affect not just people’s working lives, but the shape of cities, gender equality and even how we measure time. In this 8 minute video, The Economist looks back at the emergence of the modern office along with the industrial revolution and observes that despite the advent of the internet, the basic function of the office persists.

Economist columnist Phillip Coggan asks questions such as: do you need as much expensive office space? Do individual workers need to commute into the office every day? The publication also looks at how this shift to remote working differs in some countries to others.

Despite all this change however, Coggan suggests that the office will survive the pandemic as it is “very hard to build a esprit de corps within a company for people who have never met. Offices will be less of a prison cell and more of a collaborative area… more of a games room where you go in to shoot the breeze with your colleagues.” Sounds good to us!

THE LONG READ: HOW BIG TECH MAKES THEIR BILLIONS

“Big Tech earns billions by capitalizing on their platforms and growing user databases. Through increased growth and adoption of software, cloud computing, and ad proliferation, those billions should continue to increase.

As technology use has increased in 2020, and is only forecast to continue growing how much more will Big Tech be able to earn in the future?”

https://www.visualcapitalist.com/how-big-tech-makes-their-billions-2020/

GOOGLE TREND OF THE WEEK : NSW CLOSES ITS BORDER TO VICTORIANS

Interest over time

Top related searches

 

 

 

Quote of the week

 

“Those who stand for nothing fall for anything.”

 

(A new film based on the popular theatre production is credited with driving over half a million downloads worldwide since its release on July 3rd. The film is now streaming on Disney Plus and available here )

- Alexander Hamilton