traction. issue #12

GOOGLE WILL NOW AUTO-DELETE SEARCH AND LOCATION DATA AFTER 18 MONTHS


Google has amended its privacy policies to automatically delete data after 18 months for new accounts and will notify existing users that they can delete their data too. The move allows Google to still hold on to information and recommend things you might like based on your previous location or browsing history but it won’t have years and years worth of private data. Google will automatically wipe users’ location history, search results, voice, and YouTube activity data after 18 months, as it faces investigations in Europe and the United States over how it handles consumer’s privacy. The change in policy, announced by Google boss Sundar Pichai on Wednesday, will apply to Google accounts and existing account holders who turn on their location history.

Mr Pichai said Google only wanted to keep people’s histories as long as it would be useful to them. Those with older accounts can opt to have their information deleted at three or 18 month intervals by manually changing their account settings

A feature that rolled out to iPhone on Wednesday, and later for Android and other apps, will let users long press on their profile picture in Google Search, Maps and YouTube to turn on incognito mode. Furthermore, Google said it will soon make it possible to stay in incognito mode across its family of apps, so you won’t have to turn it on in each individual app.

AS FACEBOOK LOSES PIVOTAL COURT CASE OVER USE OF DATA COLLECTION

Facebook suffered a setback in Germany this week after the country’s highest civil court ruled that it must comply with an order from the German antitrust watchdog and fundamentally change the way it handles users’ data. The ruling by the federal court of justice in Karlsruhe takes aim at the way Facebook merges data from the group’s own services, such as WhatsApp and Instagram, with other data collected on third-party internet sites via its business tools. In 2019, Germany’s cartel office blocked Facebook from pooling such data without user consent. Facebook later won a suspension of that decision from a court in Düsseldorf and wanted the pause to continue until a ruling on its appeal.

Judges ruled that Facebook must comply with a strict order curbing the network’s leeway in tracking users’ browsing and smartphone apps even as it fights the original ruling in a lower court.
“We have no doubt that Facebook has a dominant market position on the social network market and that it misuses its position,” said presiding judge Peter Meier-Beck of the Federal Court of Justice in Karlsruhe. Facebook’s lawyers had argued that the use of so-called “off-Facebook data” could be advantageous for users, because they improved the quality of the Facebook product. Andreas Mundt, Head of the Federal Cartel Office, said the ruling outlines how data and competition interplay. “Data is a crucial factor for economic power and for judging market power on the internet,” he said. “If data is collected and used illegally, antitrust law must be able to step in to impede misuse of market power.”

ROY MORGAN/ANZ CONSUMER CONFIDENCE UNCHANGED AFTER LAST WEEK’S LIFT

After last week’s 0.5 point increase, Consumer Confidence remained unchanged at 97.5 points, though weakness was seen in three sub-indices compared to just one in the previous reading. ‘Current finances’ declined 1.7 per cent after rising for three straight weeks, while ‘future finances’ fell 3.6 per cent. Economic conditions were mixed, with ‘current economic conditions’ declining 1.6 per cent, while ‘future economic conditions’ rose by 2.7 per cent

‘Time to buy a household item’ rose by a healthy 4.1 per cent. The four-week moving average for ‘inflation expectations’ was stable at 3.2 per cent. David Plank, ANZ head of Australian Economic said: “Confidence held up despite weak labour market data and an increase in COVID-19 cases in Victoria, Given the backdrop of disappointing news on the labour market and developments in Victoria, we think the result should be seen as encouraging.”

AS CREDIT CARD SPENDING DATA FOR LAST WEEK SHOWS FURTHER MODEST RECOVERY

CommBank credit and debit card spend data for the week ending 19 June shows that continued recovery in spending on services is driving the overall improvement. Consumers are slowly returning to in-store shopping and Card spending in all states and territories is now higher than in the same period a year ago. Spending on goods has consolidated at an elevated level (up 22% from last year’s levels) while spending on services continues to recover from the slump in April and is now 8% below the same period last year. Combined, total spending on goods and services is up 7% from the same week a year ago.

 

ABC ANNOUNCES FUNDING CUTS AS PART OF 5 YEAR COST SAVING PLAN

 

 

ABC will no longer commission shows to screen after 9:30 pm as part of its 5 year plan to meet an $84 million shortfall over three years. Outside of Children’s TV and News, shows are now expected to be commissioned for the 6 –9:30 pm window. It will also pull back on original content screening 48 weeks a year to 42 weeks a year. The 7.45 am radio-only news bulletin will also be axed in favour of news coverage across all audio platforms.

Up to 250 roles are expected to go into restructuring, with the ABC Comedy channel to be rebranded for Arts, Science, Education and Religion. Michael Carrington, Director Entertainment & Specialist, said, “The government’s indexation pause, coming amid the backdrop of an already challenging media landscape, has highlighted our need to be more efficient and targeted in how we prioritise content to meet audience needs. In line with the ABC’s Five-Year Plan, announced today, ABC iView and ABC listen will be increasingly placed at the heart of our content strategy to ensure our continued success.

 

 

MEANWHILE AUSTRALIAN ARTS INDUSTRY RECEIVES $250M GOVERNMENT BOOST

Australia’s arts sector will get access to $250 million worth of grants and loans under a COVID-19 recovery package unveiled by the Federal Government. PM Scott Morrison said the grants and loans would help the entertainment, arts, and screen sectors to re-build over the next 12 months. “This package is as much about supporting the tradies who build stage sets or computer specialists who create the latest special effects, as it is about supporting actors and performers in major productions,” he said.

AS A-LEAGUE BECOMES LATEST SPORTING CODE TO SECURE BROADCAST DEAL

Following the AFL, NRL and Super Rugby broadcast deals as reported by Traction, the A-League has become the latest code to agree to a deal to help secure its future. Football Federation Australia and Fox Sports Australia reached an agreement on a new broadcast deal that will run through to the end of July 2021.

The deal will see the current A-League season, set to resume July 16, and the 2020-2021 A-League season completed in the next 12 months. Meanwhile, the AFL confirmed that the Women’s League would restart next February with a nine-round home and away season and three weeks of finals.

The news comes as Supercars also announced its return to racing at the BP Ultimate Sydney SuperSprint on Saturday. The event will be broadcast exclusively live on Foxtel and streamed on Kayo. Highlights will be aired on Saturday and Sunday evening on 10.

Tweet of the week: Ben and Jerry’s to pause Facebook advertising pending stricter measures against hateful content.

APPLE ANNOUNCES NEW OPERATING SYSTEM AND ABILITY TO CONTROL YOUR CAR

Apple iPhone users will soon be able to lock, unlock and start their car using the smartphone’s near-field sensor technology and a new app called digital Key. The tech giant announced overnight that its latest devices with the near-field sensor technology will be able to lock and unlock certain BMW cars by ‘tapping’ or positioning their phone near the front door handles. Once inside the car, the same technology will start the car at the press of a button. The innovation is part of an overall upgrade to Apple’s operating system called iOS 14 –a full list of features can be found here. “iOS 14 transforms the most iconic elements of the iPhone experience, starting with the biggest update we’ve ever made to the Home Screen,” said Craig Federighi, Apple’s Senior Vice President of software engineering. “With beautifully redesigned widgets on the Home Screen, the App Library that automatically organizes all of your apps, and App Clips that are fast and easy to discover, iPhone becomes even more powerful and easier to use.” The new operating system is expected to be released later this year to coincide with the iPhone 12 release.

SPOTIFY EYES TIKTOK AND YOUTUBE AS IT SEEKS TO GROW VIDEO CAPABILITIES

In the same week its market capitalisation nudged USD $50bn (doubling the share price it had in March), Spotify is expected to announce it will revive the integration of music videos on its platform. Spotify have previously launched this capability back in 2015 but the initiative was dropped just 2 years later after spending $50n on 12 shows that failed to resonate with users.
About 12.7 million Australians –or 61% of the population –use streaming music services, according to new Roy Morgan Research which collated data from a four-week window. Three years ago, the figure was nine million with most of the gain made since early 2019. Spotify is the clear market leader down under with eight million local users on the platform. It has more than doubled its user-base since 2017, up by 4.4 million (+122%).

GOOGLE TREND OF THE WEEK : APPLE ANNOUNCES IOS 14 PLANS SLACK

INTEREST OVER TIME

TOP RELATED SEARCHES

SLACK ANNOUNCES “CONNECT” TO HELP COMPANIES TALK TO ONE ANOTHER

Just weeks after announcing a partnership with Amazon, Slack has announced Slack Connect which will let companies connect with up to 20 organizations in a single channel. This allows companies to connect with multiple customers, partners, and vendors all within the same Slack account. You can not only have conversations but also share files and manage calendars across teams. With Slack Connect, the company says organizations can “work faster with vendors, strengthen client relationships, provide top-tier enterprise support, and manage supply chains.”

AMAZON LOOKS TO ADD LINEAR TV TO EXISTING ON-DEMAND PLATFORM

Amazon is looking to add live programming to its Prime Video service, according to multiple job listings posted over the past several weeks. The new channels could include live news, music, and sports as well as scheduled movies and TV show showings. By adding live programming to Prime Video, Amazon could differentiate itself from services like Netflix, Stan, and Disney+ that are focused exclusively on on-demand video. Amazon has offered live TV previously with NFL games on Prime Video and Twitch in the US along with Premier League football in the UK.

THE LONG READ: MARKETING GREW IN IMPORTANCE DUE TO COVID-19

“While the pandemic has influenced the importance of the marketing function itself, it has not influenced the willingness of brands to take a political stance, with 81 per cent of marketers reporting it is inappropriate for their brand to take a stance on politically-charged issues -a percentage virtually unchanged over time.”

Covid-19 and the State of Marketing CMO survey

https://www.cmo.com.au/article/680719/survey-finds-marketing-grew-importance-due-covid-19/

VIDEO OF THE WEEK: TRACTION LIVE! THE RETURN OF LIVE SPORT

T

his week, Stephen Leeds, The Media Store CEO, spoke to two of the most influential names in Australian Sport -Kylie Rogers, Commercial Director of the AFL, and Peter Campbell, Head of Fox Sports. The conversation revealed the impact of Covid-19 on the country’s sporting culture and what the new normal is likely to look like as live sport returns to our screens.
You can request the video here

Quote of the week

“It isn’t where you came from. It’s where you’re going that counts”

(A new documentary on the American Jazz singer
and civil rights activist is available here )

- Ella Fitzgerald