traction. issue #11

BAUER EXITS AUSTRALIA JUST WEEKS AFTER $40M PACIFIC MAGAZINES TAKEOVER

Bauer has sold its entire magazine portfolio to a private equity company, Mercury Capital, just weeks after purchasing rival Pacific Magazines from Seven West Media. The sale means that Bauer will exit from the Australian media industry after entering in 2012 with the purchase of ACP Magazines. Since then the company has spent $565m with the two acquisitions above. Failure to revive a flagging magazine ad market has seen Bauer go through six chief executives as well as the closure of multiple titles includingDolly, Cleo, CosmopolitanandMen’s Style. Recently there have been many rounds of redundancy, including 130 people in the latest round as a consequence of the Pacific Magazines purchase., That acquisition included titles such as New Idea and Marie Claire.
Mercury’s new magazine publishing business will be rebranded and retain Bauer Australia chief executive Brendon Hill, who became CEO in July 2019 and first joined ACP Magazines in 2006. He will continue to lead the company under private equity ownership, with its newly expanded portfolio of 43 brands.

Mr Hill is buoyant about the new ownership stating “I think the future is really bullish. The combining of Bauer and Pacific together was a great move, and I’m even more excited now that we get to rebrand and be owned by someone else to really start a new chapter and a new business moving forward“.

AS AUSTRALIAN ASSOCIATED PRESS DEAL NEARS COMPLETION – FOR JUST $1

After the threat of closure just months ago, Australian Associated Press’ newswire will be sold to a consortium of investors for just $1, but the group will put millions into the loss-making news agency to prop it up until it becomes profitable.

The AAP board and the consortium, led by former News Corp executive Peter Tonagh, are expected to formalise an agreement this week which will include saving up to 75 editorial jobs. Meanwhile AAP Editor-In-Chief, Tony Gillies, has announced he will finish with the news agency at the end of July. He says he won’t be part of the leadership team of the new AAP, when new owners take over the agency in August.

AND TIKTOK OPENS FIRST AUSTRALIAN OFFICE LED BY EX-GOOGLE EXECUTIVE

The platform, owned by tech giant ByteDance, this week appointed its first local general manager, Lee Hunter who spent 10 years at Google including a stint as Global Head of Brand for YouTube.

Mr Hunter will head up an existing local team of around 25 staff and seeks to bring more Australian music and local artists to the platform. Also part of the new team is ex-Google Head of Media Agencies, Brett Armstrong, who has responsibility for brand partnerships and sales operations.

ROY MORGAN/ANZ CONSUMER CONFIDENCE LIFTS AFTER LAST WEEK’S DECLINE

After last week’s decline following 9 straight weeks of increase, Consumer Confidence rose by 0.5 points to 97.5 points. Economic conditions were mixed, with ‘current economic conditions’ gaining 2.6%, while ‘future economic conditions’ declined by 2.6%. Time to buy a household item’ rose by 1.3%, compared to a decline of 5.7% in the previous reading. The four-week moving average for ‘inflation expectations’ was stable at 3.2%.

David Plank, ANZ head of Australian Economic stated that the confidence in future financial conditions is now back to early March levels, which is a substantial improvement given the effect of coronavirus induced lockdown on employment and wages. Mr Plank said “ANZ expects to see significant and contrasting moves in Australian data. While employment is anticipated to drop, May retail sales data is likely to rally. Also, the persistent easing of lockdown will act as an optimistic force for the sentiment.”

LATEST CREDIT CARD SPEND DATA SHOWS JUNE INCREASES AS RESTRICTIONS EASE

Credit and debit card data from the Commonwealth Bank shows spending is now 5 per cent higher than the same time last year. The slow easing of restrictions in Victoria has seen spending momentum lift in that state with overall spending there finally reaching a point where it is now higher than this time last year, up 3 per cent. Tasmania has charged ahead of all others with overall spending up 13 per cent on the same time last year. Queensland is still ahead of NSW and Victoria but spending there has started to come down compared to this time last year. ACT’s tight restrictions show a -2% YOY drop in spend.

STATE SPENDING – ANNUAL % CHANGE

SPEND BY TYPE – ANNUAL % CHANGE

TV RATINGS SHOW AFL RETURN A BIG WINNER, BIG BROTHER DOMINATES ON BVOD

Metro TV Viewing data from 11th to 17th June shows that News still dominated viewing habits across Total People but the return of the AFL was a welcome boost to Seven. Regional data revealed a more varied offering with no reality shows or sport filling the top 10. Big Brother dominated BVOD viewing

Metro Top 10

Rank Program Network Projection
1 SEVEN NEWS – SUN Network 7 1,147,041
2 SEVEN NEWS Network 7 1,105,563
3 NINE NEWS SUNDAY Network 9 1,057,016
4 SEVEN NEWS AT 6.30 Network 7 1,052,470
5 SEVEN’S AFL: THURSDAY NIGHT FOOTBALL Network 7 1,006,269
6 NINE NEWS Network 9 1,005,800
7 MASTERCHEF AUS MON Network 10 953,634
8 MASTERCHEF AUS TUES Network 10 953,610
9 MASTERCHEF AUS SUN Network 10 946,318
10 THE VOICE – MON Network 9 938,919

Regional Top 10

Rank Program Network Projection
1 SEVEN NEWS Prime 588,141
2 SEVEN NEWS AT 6.30 Prime 537,150
3 SEVEN NEWS – SUN Prime 518,646
4 THE VOICE – SUN SCA 408,364
5 SEVEN NEWS – SAT Prime 407,554
6 NINE NEWS SUNDAY SCA 391,545
7 THE CHASE AUSTRALIA Prime 382,812
8 HOME AND AWAY Prime 368,526
9 BACK ROADS S6-EV ABC 367,542
10 BETTER HOMES & GARDENS Prime 364,711

BVOD Top 10

Rank Program Episode Network Projection
1 Big Brother Season 1 Episode 4 Network 7 137,00
2 Big Brother Season 1 Episode 3 Network 7 122,00
3 Big Brother Season 1 Episode 5 Network 7 111000
4 Big Brother Season 1 Episode 6 Network 7 93000
5 Home & Away Home & Away Episode 203 Network 7 93000
6 The Voice Season 9 Blind Audition 10 Network 9 76000
7 The Voice Season 9 Blind Audition 9 Network 9 76000
8 MasterChef MasterChef – S12 Ep. 44 Network 10 71000
9 Big Brother Season 1 Episode 2 Network 7 68000
10 MasterChef MasterChef – S12 Ep. 45 Network 9 60000

Source: OZTAM

MEANWHILE LOCAL AND INTERNATIONAL SHOWS ANNOUNCE PRODUCTION RETURN

Local TV productions including 10’s drama Five Bedrooms are heading back into production following the easing of restrictions. 10’s The Amazing Race has also pressed ahead albeit with a more local format.

Production for The Amazing Race will take place around Australia over 7 weeks later this year and you can enter the competition as a team of two here. Amazon has also announced a new AFL documentary series which will air next year and covers the Covid disrupted 2020 season.

Meanwhile long-running soap The Bold & The Beautiful has become the first major US production to resume filming, opening the door for more shows to follow in the coming days.

Tweet of the week: Twitter has announced you can now tweet with your voice. The service rolls out from this week on iOS

FACEBOOK REJECTS OFFER TO SHARE REVENUE WITH AUSTRALIAN NEWS ORGANISATIONS

Facebook has rejected a proposal to share advertising revenue with news organisations, saying there would “not be significant” impacts on its business if it stopped sharing news altogether.

On Monday, the social media giant issued its response to the Australian Competition and Consumer Commission, which has been tasked with creating a mandatory code of conduct aimed at leveling the playing field.

The treasurer, Josh Frydenberg, told the ACCC to develop a code after multiple Australian media companies and regional newspapers cut jobs, or folded entirely, as a result of advertising downturn during the Covid-19 pandemic.

AS SNAP INC ANNOUNCES PLANS TO TAKE ON FACEBOOK WITH NEW DIGITAL PLATFORM

Snap, the company behind Snapchat, has revealed plans for a fully-fledged digital platform taking on not only Facebook but also Google and Apple.

The company is launching an app store, expanding its games platform and offering the facility for external developers to upload machine-learning models to build augmented reality experiences. It is allowing other apps to integrate its camera software for the first time, and incorporating businesses into its maps alongside users’ friends.

If successful, the plan could lead to Snapchat becoming the closest the west has to a “super-app” like China’s WeChat, where a single app can be the platform for a whole host of interactions

GOOGLE TREND OF THE WEEK : PREMIER LEAGUE RETURN BOOSTS OPTUS SPORT

INTEREST OVER TIME

TOP RELATED SEARCHES

GOOGLE ALSO UNDER INVESTIGATION BY ACCC FOR FITBIT TAKEOVER ATTEMPT

The ACCC is investigating Google’s proposed acquisition of wearable fitness
device manufacturer Fitbit over concerns it could adversely affect the digital advertising and health markets. Fitbit announced the deal in November last year to be acquired
by Google for AUD $3.05 billion, which has since prompted investigations from the US Justice Department and warnings from the European Union consumer and privacy groups. ACCC chair Rod Sims said that Google’s purchase of Fitbit will allow it to build an even more comprehensive set of user data, “further cementing its position and raising barriers to entry to potential rivals”.

“STUFF YOU SHOULD KNOW” IS THE MOST DOWNLOADED PODCAST IN AUSTRALIA

In the latest monthly download figures from Australia Podcast Ranker, iHeartPodcast’s Stuff You Should Know topped the list of the Top 100 Podcasts, ahead of Casefile True Crime which debuted at number two. Hamish and Andy, From The Newsroom, Schwartz Media’s 7am, ARN’s The Kyle and Jackie O Show, and Stitcher’s My Favourite Murder were all bumped down one place by the debut of Casefile True Crime.

Other big movers on the list include News Corp’s I Catch Killers with Gary Jubelin, which climbed 28 places to 11th, and SCA’s Emsolation, with former radio personality Em Rusciano, which climbed 35 places to 50th.

THE LONG READ: AUSTRALIAN DIGITAL ADVERTISING PRACTICES

Programmatic advertising is now an established choice within most marketers’ media mix. Yet it’s a complex and ever-evolving supply chain. A cross-industry approach to best practices…is a powerful way to build trust, confidence, and better business outcomes for all.” John Broome, CEO of AANA on the new practices released this week 

VIDEO OF THE WEEK: THE DIGITAL ACTIVISTS BOOSTING BLACK LIVES MATTER

If you didn’t think you could use a dating app or a video game to protest against racial injustice, think again. With many cities still under lockdown measures, people are finding innovative online ways to demonstrate solidarity or collect donations in support of Black Lives Matter. Activists are coming up with ways to try to trick algorithms, swarm hashtags, and turn views into donations in an attempt to spread the movement online. You can watch the video here

Quote of the week

“People will learn how they can make a difference in other people’s lives. It doesn’t have to be money, it can be just a smile.”

(Rosemary’s Way, a film about one woman’s quest to help migrant and refugee women in Western Sydney is streaming at the Sydney Film Festival here)

- Rosemary Kariuki

Star of Rosemary’s Way