traction. issue #10

SEVEN AND FOXTEL SECURE REVISED BROADCAST DEAL AS AFL RESTARTS THE SEASON

In events that echoed the NRL’s broadcast deal just weeks ago, the AFL has secured a revised broadcast rights deal with its television partners and sealed a two-year extension with Seven West Media just moments ahead of the return of this year’s season.

Seven and Foxtel finalised the deal in the hours leading up to Thursday evening’s Collingwood v Richmond 36-36 draw and have agreed to a reduction on this year’s payments based on a reduced 153-game season and finals. AFL boss Gillon McLachlan told clubs that he had agreed to a 12 percent to 13 percent discount between the parties over three years, in what is considered to be a good result for the league. A record number of fans tuned into Seven last night to celebrate the AFL’s return, with the Collingwood-Richmond blockbuster drawing the biggest ever live and free audience for Thursday Night Football. An average audience of 1.275 million watched the biggest prime-time audience for home and away game for 10 years.

THE MEDIA STORE’S VIEW ON A NEW LOOK GAME AS AFL RETURNS TO SCREENS

The Media Store’sPartnership & Integration Manager, Hayley Short said that the introduction of canned fan crowd noise was positive but needed to better reflect moments in the game.” I thought the draw should have been better reflected with a more sombre tone or reduced levels post-game” On the introduction of virtual signage she adds “Virtual signage was very strong for brands when it aligned to existing signage but certainly adds to the question around the clutter of brands in the AFL space as a whole. Overall, efforts from Seven to keep fans engaged from home are really positive and certainly helped fill the emptiness of empty seats.” The measure may only be temporary as stadiums with less than 40,000 seats will be allowed to reopen to crowds in July. Each venue will be allowed to sell 10,000 ticketed seats per event, with social distancing measures in place.

AS RUGBY AUSTRALIA AND FOXTEL REACH NEW DEAL ON SUPER RUGBY AT LAST

Meanwhile Foxtel and Rugby Australia have locked in a discounted COVID-19 Super Rugby competition that will feature five Australian teams and a host of rule changes designed to boost the appeal of the ailing code. The NSW Waratahs, Queensland Reds, Melbourne Rebels, ACT Brumbies and returning Western Force will play over 12 consecutive weeks, made up of 10 weeks of round robins, and a two week finals series, starting July 3, followed by a grand final on September 19. All teams will start with zero points.
Foxtel will also be broadcasting the Super Rugby competition featuring New Zealand teams only, and is also likely to sign a deal for the South African competition too.

ROY MORGAN/ANZ CONSUMER CONFIDENCE SLIPS AFTER NINE WEEKS OF GROWTH

Consumer Confidence has ended its 9 week run by dropping 1.3 pts to 97. This figure is still higher than it was 2 weeks ago when it was 92.7. The drop was due to a 5ppt decline (now 37%) in Australians saying now is a ‘good time to buy major household items’. Business Confidence has jumped 13pts to 89.9 from the record low in April. For the first time in 2020 the majority of
businesses, 50.5% (up 7.4ppts), said they expect business will be ‘better off’ financially this time next year.

“Last week’s fall in confidence can be seen as more of a consolidating move than weakness, as it has come after the most extended stretch of gains in the history of the weekly survey,” said David Plank, Head of Australian Economics ANZ. “Economic conditions and financial conditions were essentially flat in aggregate; a pleasing result given the news that Australia is almost certainly in a technical recession. The report also found that 57 percent of Australian consumers will be shopping during the EOFY sales, which commence June 1.

DRIVING NUMBERS INCREASE AS RESTRICTIONS EASE BUT REMAIN SHORT OF PRE-COVID LEVELS

Driving audiences are starting to increase across the country. With varying levels of cases and related requirements to flatten the curve, states are staggering relaxation of restrictions. In line with movement through the 3 stages, the return of audiences is driven by timing of lifting of restrictions.

PLAYSTATION 5 JUST ANNOUNCED BY SONY, AVAILABLE IN TIME FOR CHRISTMAS

Sony has given a sneak peek at some of the games that will be made available when the next-generation PlayStation 5 console goes on sale, which is due to be later this year. An Australia RRP has yet to be confirmed but rumours have been aplenty – especially given the fact a leaked and since deleted Amazon UK listing set the purchase point at £599. That’s approximately AU$1,090. A new Spider-Man game will be ready in time for Christmas, alongside the release of the black-and-white home console. Sony will also have a new Gran Turismo racing game, as well as an enhanced version of Take-Two Interactive Software’s bestselling Grand Theft Auto V for the PlayStation 5 next year. Sony will sell a version of the console without a disc drive, a move that could hasten the transition to digital downloads and cut out retailers like Amazon, JB Hi-Fi and EB Games. Sony showed an array of new games from various high-profile franchises, including Resident Evil 8, a remake of the action game Demon’s Souls and a sequel to the popular PlayStation 4 game Horizon Zero Dawn.

MEANWHILE EYES TURN TO MICROSOFT AHEAD OF PENDING XBOX ANNOUNCEMENT

As Microsoft prepares to share more news about it’s Xbox Series X release next month. Xbox Chief, Phil Spencer addressed concerns about affordability in a Post-Covid economy. “We want to make sure we’re providing the right value to customers. Price is going to be important. But our strategy is centred around the player, not the device. If this is not the year when a family wants to make a decision to buy a new Xbox, that’s OK.” he added.

VIRTUAL EXPERIENCE OF THE WEEK: MARKING TIME

Ahead of it’s reopening later this month, you can take a virtual tour of NGV’s indigenous art collection. The collection can be viewed here

Tweet of the week: Netflix launches dedicated collection of titles to support Black Lives Matter. You can watch the content here

NETFLIX ALSO ANNOUNCES FUND TO HELP BOOST AUSTRALIAN FILM AND TV INDUSTRY

Netflix and the arts charity Support Act have announced the creation of a new COVID-19 Film and TV Emergency Relief Fund to help the hardest-hit workers in the television and film industry due to the production shutdowns caused by COVID-19 across all of Australia. Netflix will donate AUD $1 million to launch the fund, which allows for a $1000 one-time grant to those most hardest hit.

Clive Miller, Support Act CEO said, “The Board of Support Act recognises the huge impact that COVID-19 has had on production personnel across all of the creative industries, and the strong alignment that exists between the music industry and the Screen Arts. Meanwhile, Netflix has also axed four Chris Lilley comedies. Angry Boys, Summer Heights High, We Can Be Heroes, and Jonah From Tonga have all been taken down after featuring characters that have in the past sparked questions over racial discrimination. 

ABC TO CUT PROGRAMMING AND SERVICES TO MEET $41M BUDGET SHORTFALL

The ABC will unveil substantial cuts to programming and services at the end of the month – on top of the 250 redundancies – to meet a $41m budget shortfall. The cuts, which will impact audiences, are being forced on the ABC by a funding freeze despite the vital role it played during the bushfires and the Covid-19 pandemic. The staff cuts will come from the news, television, entertainment and regional divisions. A recent Roy Morgan poll found that only 9% of people support budget cuts to the ABC; 49% say funding for the ABC should be increased and 27% believe funding should be maintained at current levels.

THE LONG READ: TIKTOK OFFERS A LOOPHOLE FOR BRANDED CONTENT DISCLOSURES

“…it’s possible that a majority of TikTok videos being shared across other social media are completely devoid of any clear signifier that they’re paid promotions. And while this is probably something of a quiet bonanza for marketers right now, it puts both the influencer and the brand at risk for landing themselves in legal and financial risk.”
https://www.forbes.com/sites/jessedamiani/2020/06/11/tiktoks-format-offers-a-loophole-forbranded-content-disclosures/#4c8dc2061afa

VIRAL TREND OF THE WEEK: VOGUE COVER CHALLENGE

Here is your chance to finally grace the cover of one of the world’s most popular fashion titles. The new Vogue Challenge originating on TikTok sees users editing photos of themselves onto the cover of Vogue magazine. The popular trend has also made its way over to Twitter and Instagram, with thousands of posts featuring social media users transforming themselves into magazine cover stars.. Details of how to participate in the challenge can be found here.

 

Quote of the week

 

“Adapt what is useful, reject what is useless, and add what is specifically your own.”    

(Be Water is the new documentary about the legendary martial artist and actor. You can watch the series here)

- Bruce Lee