traction. issue #1

NEWS CONTINUES TO DRIVE COVID-19 FTA TV VIEWING UPLIFT

While news consumption remains high, isolation is driving an increase in drama and escapist viewing across linear broadcast TV and Broadcaster Video on Demand (BVOD).

Audiences are discovering
– and sometimes rediscovering
– programs from the huge breadth and depth of available content.

Perhaps not surprisingly Seven have reported a 24% YOY daytime viewing increase from Grocery Buyers with Children and 7Plus recorded its highest VOD day to date last Sunday.
As Easter approaches, we expect this trend to continue as we remain at home.

Source: Think TV

CONSUMER CONFIDENCE BOUNCES BACK FROM RECORD LOW

The 10.1% jump in consumer confidence was the biggest since the weekly survey began in 2008. David Plank, ANZ Head of Australian Economics urged caution however: “The bounce needs to be kept in perspective – confidence is still around the lows seen in 1990 during the last recession…
but it’s nice to be commenting on some better news.” It is likely that bounce is due the government’s wage subsidy package in addition to a cautious outlook that the curve is
beginning to slow in AU.

Source: ANZ/Roy Morgan

TREND OF THE WEEK –SEARCH DECLINES FOR COVID-19 ESSENTIALS

The top 5 Coronavirus searches on Google in Australia this week were:

  1. Can you visit family during Coronavirus?
  2. How many new cases of Coronavirus are there today?
  3. Can you go fishing during Coronavirus?
  4. When will lockdown end?
  5. How many deaths in Australia from Coronavirus?

Source: Google

MEDIA SPEND FORECAST: MAY BOOKING DATA SHOWS SIGNIFICANT GAINS AND LOSSES BY CATEGORY

Whilst the net impact of media investment changes was negative, there was growth in key categories such as Banking, Utilities and Household Supplies as a result of changing consumer needs at this time.

Source: SMI

COMING SOON: LIVE AID FOR THE CORONAVIRUS GENERATION

In an attempt to support and celebrate healthcare workers fighting the COVID-19 pandemic, the World Health Organization and international advocacy group Global Citizen have announced plans for a benefit concert on April 18th. As well being broadcast live on TV the Lady Gaga-curated event will also be streamed across almost every major streaming service,. The One World: Together at Home event will feature appearances from dozens of big-name performers including Lizzo, Billie Eilish, and Elton John, and will be hosted by Jimmy Fallon, Jimmy Kimmel, and Stephen Colbert. It’s an all-star lineup that invites obvious comparisons to Live Aid, which in 1985 was the most ambitious international satellite television event ever attempted.

Source: CT Group

BEHAVIOURAL IMPACTS OF COVID-19

New research conducted by the CT Group found that 64% of Australians already use TV news channels as their current source of information. A combination of online news websites and newspapers make up 31 % of Australians news consumption, compared to 14 % relying on social media.

Source: CT Group

THE LONG READ: HOW COMPANIES CAN BEST ADAPT TO COVID-19

The latest McKinsey report demonstrates how we are seeing enormous energy invested in suppressing the coronavirus, while many urge even faster and more rigorous measures. The five stages above represent the imperative of our time: the battle against COVID-19 is one that leaders today must win if we are to find an economically and socially viable path to the next normal. https://www.mckinsey.com/business-functions/risk/our-insights/covid-19-implications-for-business

ISOLATION LEADS TO 70% INCREASE IN HOME COOKING SEARCHES.

Recipe sites have experienced a 70%  increase in visitation for the month of March according to Nielsen. Check out this recipe for “Ultimate Quarantine Soup”

https://www.taste.com.au/recipes/ultimate-quarantine-soup-recipe/2xpbze21

Quote of the week

 

Nothing in life is to be feared, it is only to be understood.
Now
is the time to understand more, so that we may fear less

- Marie Curie