Helen Karabassis

Head of Research & Insights

I’ve always been passionate – about everything but especially people and marketing. I’ve had the opportunity to indulge my passions by working in client and agency roles to develop my consumer research, strategic and brand communication skills.

My focus is to help unlock brand and business growth. I love a challenge. As a strategist my approach to identifying these growth opportunities is to challenge convention while applying the rigour of commercial reality