What has happened?
CES 2020 has been the biggest yet, with world wide reporting on what our tech future looks like. While products focused on solving real life problems and enhancing consumer experience, brands also demonstrated how they aren’t defined by their ubiquitous product categories. This was evident with news of Uber’s flying taxi, shipping container farms and Toyota’s Woven City
Media related products/advancements were also on show from Google and Dabby. Google – responding to consumer’s concerns around privacy – launched additional voice commands for its Home Assistant. In the case of Dabby – funded through Kickstarter – the brand hopes to shake up the streaming subscription space by housing an all in one device that aggregates and then casts to your TV. Their USPs are AI supported voice searches and tracking of what subscriptions are used, so you can unsubscribe from under-utilised services.
The Media Store Take
Both Google and Dabby highlight the need to solve real problems and create frictionless experiences for consumers whilst demonstrating their value and relevance.
Google, in particular, has recently been under a high level of scrutiny from the ACCC. Allowing users to ask Google Assistant “are you saving my audio data?” is a smart move to appease privacy concerned consumers; paving the way for growth in Voice Assistants.
Dabby’s intelligent subscription manager will offer free, paid, cable and social platforms on a single interface, a true shake up of the AV market. Voice is the new frontier in search and building this functionality into Dabby’s interface is well conceived for example as potential to compete with Foxtel, when they eventually launch in Australia. The voice function goes further than Foxtel’s current iteration by leveraging AI to search for specific scenes in content. It will be easier than ever to search for the “You know nothing Jon Snow” scene in GOT or videos referenced in news articles/coverage.
It’s clear that 2020 is poised as the year for Voice to move the dial from niche to mainstream.