Aussies Go Online For Sports Content

With the AFL and NRL seasons kicking off, Nielsen Digital Ratings (Monthly) revealed 11.2 million Australians visited sport categorised content online, up 8% MoM. Interestingly, desktop has the largest audience numbers, but people are spending over double the amount...

Programmatic TV | Google’s test in the US

Google is announcing that they intend to extend DoubleClick Bid Manager’s (DBM) current programmatic capabilities into buying traditional TV advertising. Partnering with WideOrbit, Clypd, and Google’s very own high-speed internet service Fiber, Google...

Media reforms will benefit consumers

The Media Reforms package was unveiled last week. Its focus on addressing the necessary evolution of the Australian media landscape is clear. Amidst the growing reality of the industry’s immersion into the digital space, these new reforms look to level the playing...

There’s an app for that!

Rentwolf is set to shake up the Aussie rental market. Launching in Australia later this year, the app acts as an eBay-style online marketplace where people bid to secure rental properties. The platform allows prospective tenants to highlight their ‘value proposition’...

Flying Cars in the foreseeable future

Innovative thinking is essential for companies to maintain market dominance in the motoring and aviation industries. Uber is one example of a company that is looking to challenge market conventions by providing an ‘electric flying taxi’ service (ABC,...

Chips that play music

Reflecting the playfulness of the movie Guardians of the Galaxy 2, Doritos have partnered with Marvel Studios to create a custom-designed bag of crisps with a built-in rechargeable cassette deck inspired player that plays the movie’s full soundtrack.  Doritos will...