Toyota buckles up for life


Toyota in US are turning mobile photo uploads on Twitter and Instagram into a philanthropic opportunity. For every photo post with the hashtag #BuckleUpForLife through Dec. 31, Toyota will donate 10 car seats to Buckle Up for Life, a program that works with children’s hospitals to educate parents on car-seat safety.

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Our take

Toyota is harnessing the power of social media for a cause-led initiative, by utilising their own assets and expertise in road safety. Road safety is a national and social issue, and education is critical in lowering the road death toll. Toyota’s use of social is simple, celebrates family and gives back to community. This campaign will literally impact people lives, and ensure that hundreds if not thousands of children get to live out many more great family road trips.

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