Tesla Model 3: The unconventional game changer

The Tesla Model 3 was unveiled last week, with the new price point of $35,000 USD making it a serious competitor for any hybrid or EV models in the market – no longer is Tesla a car just for the elite. With pre-orders for the new Model 3 surpassing 300,000, astounding considering it doesn’t enter the market until the end of 2017, it is now time for the automotive industry to take notice.

Our take

Numerous fan-made Tesla “ads” have surfaced online, with Tesla responding by re-tweeting the user generated content, reinforcing & growing the “Brand Love”. With the Model 3 product offering breaking through into the mass market, Tesla’s ability to create scale through earned & owned channels will grow even more exponentially.

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The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.