Wrap up of the 2018 Webby Awards

Wrap up of the 2018 Webby Awards

If you’re on the hunt for the best websites, apps, games or podcasts on the internet right now, the winners from the 2018 Webby Awards is the go-to way to find them. Presented by the International Academy of Digital Arts and Sciences (IADAS), this year 464 winners...
Speaker amnesty a hit

Speaker amnesty a hit

Sonos, best known for their luxury speaker systems, launched a campaign for their new Sonos One speaker which connects their world-famous audio systems with the latest voice activation technology. Partnering with Amazon’s Alexa, the campaign dubbed the “Dumb Speaker...

‘Second screening’ drives effectiveness

According to a recent ‘second screen’ study conducted by ViewersLogic (and Mediacom) UK, TV viewers are 75% more likely to follow up on an advertisement if they have a second screen device simultaneously in their hand. Easy reach prompts them to immediately access a...

CBS All Access is coming to Australia

Network Ten’s parent company has announced it will launch its streaming video on demand service in Australia by the end of 2018. Chief Executive Leslie Moonves told investors that they will leverage the acquisition of Ten as a gateway to launch CBS All Access by the...

Free ice-creams to save the bees

On May 8 Haagen-Dazs US stores gave away free ice-cream cones to customers.  Rather than building a loyalty program or launching a new flavour, the brand used the giveaway to raise awareness of the plight of bees, yes bees! Did you know that honey bees pollinate...

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