e-xperience electric with Audi

e-xperience electric with Audi

What’s happened? Audi in Belgium has launched its new e-xperience app that allows drivers to simulate an electric vehicle in their own cars. The app uses the driver’s vehicle data such as speed, distance, and acceleration to calculate how much electrical energy...
Ideas worth spreading in podcast form

Ideas worth spreading in podcast form

Here’s a new podcast for those of us who are tired of true crime, up to date on This American Life and frankly in need of a bit of brain food to maintain high brow credentials throughout the holiday season. The infamously curious and always thought-provoking CEO of...
Top Brandz expand beyond heritage borders

Top Brandz expand beyond heritage borders

Kantar Millward Brown’s annual Brandz report is a barometer for global brand health. It’s looking good in 2018, with the Top100 increasing in value by 21% and continuing 12 years of growth. The Retail category performed best, experiencing a 35% uplift, but driven...

Free ice-creams to save the bees

On May 8 Haagen-Dazs US stores gave away free ice-cream cones to customers.  Rather than building a loyalty program or launching a new flavour, the brand used the giveaway to raise awareness of the plight of bees, yes bees! Did you know that honey bees pollinate...

The new retail reality

At this year’s International Consumer Electronics Show in Vegas, technology accessories company STM Brands launched a new augmented reality app, allowing consumers to try on and experience their brand wherever they are. This technology goes beyond the physical...