Netflix ‘snatches’ back audience

Netflix ‘snatches’ back audience

What’s happened? In October 2016 Netflix debuted ‘Black Mirror’ which had previously run on UK Channel 4 for 2 seasons. With the benefit of Netflix’s broad reach, the cult science fiction anthology show became a critically lauded worldwide phenomenon, drawing...
Cadbury plays hide and seek with partners

Cadbury plays hide and seek with partners

What’s happened? Every year, Cadbury Easter Egg hunts get consumers excited. This year’s UK hunt has moved online, challenging the public to find their White Creme Egg in other brands’ ads. The Mondelez-owned company is able to launch such a bold campaign by...