Seven’s Olympic coverage could change the way we watch sport on our screens


The Seven Network has announced it will offer a paid subscription service via an app as part of its Rio Olympics coverage. This will make Seven the first free-to-air (FTA) broadcaster in Australia to charge for broadcasting sport. Whilst this might well be “the most technologically advanced coverage of any event with its all-encompassing coverage”, adding a subscription service will have massive implications for FTA television more broadly. In a time when free-to-air broadcasters are losing audiences and reporting financial losses ….is a subscription service the answer?

Our take

With the recent shake up in the EPL rights by Optus and now Seven’s new paid service, there is definitely change coming when it comes to viewing live sport. This move by Seven remains fan first, as unlike Optus, the paid service supplements their free linear service. Aside from being a revenue stream, it shows the benefit of securing full content rights to deliver mass personalisation – now a consumer expectation.

What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.