IMPORTANCE OF THE ROLE:

The Media Assistant assists the planning and buying team in the managing of client business from strategy and planning to buying and implementation functions and to represent The Media Store well within the marketplace. A Media Assistant is an entry-level position into the media industry, typically a University Graduate.

 

KEY ROLE OF THE MEDIA ASSISTANT:

  • Assists buying and planning teams prepare presentations, confirm media bookings, sends material instructions to the media on which ads to run.
  • Assists in the collection of all media information to provide full implementation services.
  • Collection of data for post analysis and competitive reports.
  • Processing and loading media bookings.
  • Media monitoring, proof of performance and post analysis.
  • Sourcing media rates.
  • Checking and matching media confirmations and pre-telecast times.
  • Collecting and distributing tear sheets.
  • Monitoring spots against bookings.
  • Assists with the preparation of all media documents and presentations.
  • Assists with budget reconciliation, checks invoices, settles account queries.
  • Updating WIP reports.
  • General administration duties including filing, faxing, photocopying, binding, client and media correspondence.
  • Generating booking confirmations, material instructions, media schedules and contracts.
  • Distributing and filing paperwork appropriately.

 

 

SPECIFIC RESPONSIBIITIES OF THIS ROLE:

  • Support the Account Executive(s) & Business Manager(s) – Toyota as the act as the TMS key point of contact for Toyota Australia for Retail/LTOA/CBU/Commercial/Brand communications & help bring their brand vision to life across Paid Media, both online & offline – and when appropriate owned & earned channels – in line with consumer insights & business objectives.
  • Support the Group Head – Toyota, Business Manager(s) & Account Executive(s) across all aspects of business between The Media Store & Toyota Australia by collaboratively working with cross-functional agency resources through agreed RASCI process to deliver against client KPIs.
  • Responsible – through agreed RASCI process – for investment, execution & measurement across media, digital, social, sponsorship and other paid channels – and when appropriate owned & earned channels – for Toyota: Retail/LTOA/CBU/Commercial/Brand communications,  in collaboration with Account Executive(s), Business Manager(s) – Toyota, Group Head – Toyota, Toyota business team and other cross-functional team members (Digital, Partnership & Integration, Investment, Research & Insights, Strategy etc).
  • When there is a requirement to handle overflow work from other Toyota Business Managers (as determined by Group Head – Toyota, RTM Specialist & appropriate Business Manager – Toyota), support strategy, investment, execution & measurement across media, digital, social, sponsorship and other paid channels – and when appropriate owned & earned channels – for Toyota: Retail/LTOA/CBU/Commercial/Brand communications, in collaboration with Group Head – Toyota & Business Manager(s) – Toyota, and other cross-functional team members (Digital, Partnership & Integration, Investment, Research & Insights, Strategy etc).
  • Champion creative & meaningful Client partnership opportunities to deliver ROI in line with Toyota Australia brand communications strategy.
  • Support day-to-day media negotiations, with Investment team, and support major group media negotiations lead by GM, Investment team & Group Heads/Directors.
  • Where required, be responsible for media investment and implementation under the supervision of GM, Investment Team and Business Manager(s) – Toyota & Account Executive(s).
  • Responsible for media schedule management including creation and maintenance of executable media plans, under the supervision of the Business Manager – Toyota & Account Executive(s).
  • Take responsibility to ensure that correct material appears through material instruction to (all) media and proof of appearance processes. Also responsible for creation & provision of material deadline lists (according to approved schedules),co-ordinating with creative suppliers on material dispatch (including Dub orders for TV & Radio) and ongoing maintenance of systems (on file/computer) for material instructions
  • Collate data for campaign measurement & reporting and support on-going optimisation strategies implemented, under the supervision of the Business Manager(s) – Toyota & Account Executive(s).
  • Under supervision of Account Executive(s) ensure day-to-day management of ongoing, long term media investments including allocation to product, management of key deadlines & specifications and on-going communication to all internal & external stakeholders. Will include creation / maintenance of central file for key information across media (including deadlines, on sale dates, cover dates, bookings etc)
  • Responsible for ensuring that campaign media budgets are adhered to and correctly reconciled with Account Executive(s), Business Manager(s) – Toyota, Group Head / Finance, including proforma invoice checking against planned/forecast.
  • Develop & maintain media partner relationships (from Account Co-ordinator and above).
  • Develop & evolve deep relationships with key client contacts and support Business Manager(s) – Toyota & Account Executive(s) in managing client expectations on workflow delivery through effective, transparent, clear communication. Will require Compiling Agenda’s for areas of involvement for client and Internal Work in Progress meetings
  • Support Research & Insights and Head of Strategy, for creation & presentation of competitive and media landscape reviews to key client contacts.
  • Collaborate with client agency partners (advertising / creative, digital, promotion, event, direct marketing, CRM, social, PR etc) to ensure holistic campaign delivery & seamless execution, that delivery against Toyota Australia objectives.
  • Responsible for analysis and responding to client and/or media on all relevant proposals & requests, under supervision of Account Executive(s).
  • Ensure that full support is given to Account Executive(s), Business Manager(s) – Toyota, Group Head – Toyota, GM – Melbourne by keeping an ongoing, open line of communication to both across all aspects of client & media business dealings.
  • When necessary, internal & external conflict management including countermeasure and resolution identification & implementation in consultation with Account Executive(s) Business Manager(s) – Toyota.
  • Contribute to overall agency culture & growth by actively supporting new business initiatives and merchandising TMS, participating & leading internal training and workshops, representing TMS at external Industry & Media, demonstrating thought leadership & initiating and leading agency social activities.

 

KEY ATTRIBUTES:

  • Strong communication skills; particularly document writing and presentation skills
  • Highly organised with effective project and time management skills
  • Proficient in Microsoft Office – Excel, Word, Outlook and PowerPoint
  • Understands the importance of confidentiality and attention to detail
  • Comfortable dealing with people of all levels and able to take directions
  • Able to demonstrate independent thinking and self-motivation
  • Be curious with a hunger to learn, a commitment to growth and achieving their best
  • Embodies the values of The Media Store

ABOUT THE MEDIA STORE

 

The Media Store is one of Australia’s largest independent media agencies, completely non-aligned with any local or international group, developing a culture that delivers genuine, effective results for our clients. Being an independent agency, we attract experienced staff who thrive on the freedom to explore and use a creative approach to achieve results faster. We’ve created countless media firsts over the years and enjoy a rich history of innovation.

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What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.