Facebook launches mobile ad network


Facebook has launched a mobile ad network that will rival Google’s mobile unit, AdMob. Facebook has made agreements with an undisclosed amount of mobile apps as part of the mobile app network, including some major partners – Shazam, Zynga, IGN, Le Monde, Merriam-Webster, MyFitnessPal, Glu Mobile, Wooga, Deezer and Vinted.
The buying process has been made simple through the existing ad platform and can only be bought in conjunction with an existing Facebook campaign.

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Our take

With the increased investment from advertisers into the channel, the risk of over saturation is always present. This is another step forward for the media juggernaut after recent purchases of Atlas and LiveRail.
Facebook’s move into ad networks provides advertisers access to some of the richest online data available to reach their audiences in a new way. The question is, are they ready to take full advantage of this offering?

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