Position Title:                                      Digital Media Planner Buyer, Toyota Retail

Company:                                             The Media Store

Location:                                               Melbourne

IMPORTANCE OF THE ROLE:

The Online Planner Buyer position covers a broad range of tasks including development of innovative digital media strategies through to the planning and buying implementation of those strategies to address Client briefs and increase The Media Store’s profile within the marketplace. They have a minimum of 3 years industry experience.

This role is also crucial in supporting the delivery of Toyota’s Paid Digital Media Strategy – written by the Head of Digital and endorsed by Toyota Australia.
This role has a focus on Toyota’s Retail activity with a view to take on some brand/product campaigns over time.

KEY ROLE OF THE DIGITAL MEDIA PLANNER BUYER:

  • Maintains effective relationships with Clients and in-depth knowledge of their business and its needs
  • Identifies and delivers unique and innovative strategies to leverage brand strength to best compliment online medium
  • Committed to fully develop online media planning & buying knowledge, filling in media “gaps” via internal training and own research ie. Key digital media online resources e.g. DigiDay, SearchEngineLand.com etc
  • Researches past brand or product strategies and results, competitive actions, consumer behaviour and changes to the marketplace
  • Understands and interprets research, market data and systems
  • Searches for new, innovative and relevant communications ideas and presenting these to clients
  • Sources global insights/ideas for communications and online media strategy options and ideas
  • Presents ideas to Clients in collaboration with the team, seeking feedback from direct report for ongoing improvements to presentation skills
  • Generates appropriate reporting (competitive, performance tracking, budget reporting, contract management, marketplace trends)
  • Implements the approved strategy through negotiation, placement, and stewardship of the buys
  • Ensures optimum negotiations and cost management of buying is delivered
  • Provides communication to clients on progress and outcome of buys and results
  • Manages internal team to help in the final delivery of the buy and all the administrative requirements
  • Resolves billing discrepancies
  • Supervision of Media Executive
  • Budget reporting and post analysis reporting

 

KEY ATTRIBUTES:

  • Has a thorough knowledge of all available data sources within the agency and be able to tell stories from the data i.e. go beyond the numbers
  • Proficient in Microsoft Office and other agency software
  • Demonstrates proficient implementation and reporting skills
  • Understands the importance of confidentiality and attention to detail
  • Able to demonstrate independent thinking and self-motivation, yet be an invaluable team player
  • Building in confidence as a presenter and be client-service focused
  • Communicates effectively to manage expectations, own errors and have an analytical yet creative approach to solving problems, in a timely fashion
  • Follows process but also be able to suggest improvements to the existing process
  • Solid administration skills regarding invoicing, media bookings and client communications
  • Builds strong internal relationships and look for ways to contribute to The Media Store health and growth
  • Curiosity – a desire to understand new opportunities and technologies, unpack how they work and how they could benefit our Clients
  • Embodies the values of The Media Store through behaviours, attitude and initiatives

 ABOUT THE MEDIA STORE

The Media Store is one of Australia’s largest independent media agencies, completely non-aligned with any local or international group, developing a culture that delivers genuine, effective results for our clients. Being an independent agency, we attract experienced staff that thrives on the freedom to explore and use a creative approach to achieve results faster. We’ve created countless media firsts over the years and enjoy a rich history of innovation.

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What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.