Position Title:                                                            Digital Media Executive, Toyota Australia

Company:                                                                     The Media Store

Location:                                                                       Melbourne

IMPORTANCE OF THE ROLE:

A Digital Executive is at the heart of campaign management within the Digital team.  The role supports the more senior team members across a range of tasks – research, competitive analysis, and the implementation and management of media activity.  Close monitoring of campaign delivery, performance and optimisation, combined with a gradual understanding of the planning and buying processes are key to this role. A Digital Executive also has some contact with the Client concerning the running of the campaigns and delivery of ongoing reporting.  The role will have contact with Toyota’s multiple creative agencies.

KEY ROLE OF THE MEDIA EXECUTIVE:

  • Smooth implementation and delivery of campaigns, alerting other team members at the outset of any under delivery or questionable data
  • Proficiency in managing and optimising all aspects of online media campaigns: including search, display & social to deliver and hopefully exceed Client objectives
  • Taking charge of delivering daily/weekly/monthly reporting requirements and learn write informative insight to support the data.
  • Complete knowledge and expertise with Doubleclick ad serving systems
  • Becoming a liaison with creative agencies on implementations where necessary
  • Interpreting media data and provide recommendations for ongoing improvements
  • Assisting the team in identifying relevant publishers– with the use of Comscore and/or Nielsen products
  • Using tools to build competitive landscape reports, as well as other general market research
  • Liaising with media owners where necessary
  • Demonstrating initiative to help out the team across accounts

 

KEY ATTRIBUTES:

  • Have a thorough knowledge of DoubleClick products, particularly DoubleClick Campaign Manager
  • Have Paid Social Media experience
  • Proficient in Microsoft Office – particularly Exel and Powerpoint
  • Have strong attention to detail
  • Be self-disciplined
  • Communicate effectively to manage expectations and elevate challenges to ensure they are dealt with quickly
  • Follow process but also be able to suggest improvements to the existing process as we are always open to learning how to improve process
  • Demonstrate initiative to help the broader team
  • Demonstrate independent thinking and implementation skills
  • Embody the values of themediastore:

ABOUT THE MEDIA STORE

The Media Store is one of Australia’s largest independent media agencies, completely non-aligned with any local or international group, developing a culture that delivers genuine, effective results for our clients. Being an independent agency, we attract experienced staff who thrive on the freedom to explore and use a creative approach to achieve results faster. We’ve created countless media firsts over the years and enjoy a rich history of innovation.

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What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.