IMPORTANCE OF THE ROLE:

The Digital Media Assistant supports the Search Planner and the Head of Digital across a range of tasks – research, competitive analysis, and the implementation and management of digital media activity.  Close monitoring of campaign delivery, performance and optimization. A Media Assistant is an entry-level position into the media industry, typically a University Graduate.

KEY ROLE OF THE MEDIA ASSISTANT:

  • Assists buying and planning teams prepare presentations, confirm media bookings, sends material instructions to the media on which ads to run.
  • Assists in the collection of all media information to provide full implementation services.
  • Collection of data for post analysis and competitive reports.
  • Processing and loading media bookings.
  • Media monitoring, proof of performance and post analysis.
  • Sourcing media rates.
  • Checking and matching media confirmations.
  • Monitoring spots against bookings.
  • Assists with the preparation of all media documents and presentations.
  • Assists with budget reconciliation, checks invoices, settles account queries.
  • Updating WIP reports.
  • General administration duties including filing, faxing, photocopying, binding, client and media correspondence.
  • Generating booking confirmations, material instructions, media schedules and contracts.
  • Distributing and filing paperwork appropriately.

SPECIFIC RESPONSIBIITIES OF THIS ROLE:

  • Supporting the Search Planner in the smooth implementation and delivery of SEM campaigns, alerting other team members at the outset of any under delivery or questionable data
  • Supporting the Search Planner by writing SEM ad copy and suggesting ideas to continually improve
  • Proficiency in managing and optimising the campaign to exceed Client objectives
  • Taking charge of delivering daily/weekly/monthly reporting requirements and learn write informative insight to support the data
  • Complete knowledge and expertise with Doubleclick and Google Analytics – training on these systems will also be supplied
  • Interpreting media data and provide recommendations for ongoing improvements
  • Using tools to build competitive landscape reports, as well as other general market research
  • Liaising with media owners where necessary
  • Demonstrating initiative to help out the team across accounts
  • Liaising with the Digital Planner Buyers within each Comms Team to ensure the campaign set up reflects the approved online media schedule
  • Capturing screenshots once the campaign is live and saving as a complete record in the relevant folders on themediastore’s server
  • Effectively troubleshooting when required throughout the campaign set up and implementation process and ensuring the relevant Comms Planning Team is updated
  • Ensure budgets are adhered to, ensuring a smooth billing process – an induction will be provided by our Finance Team
  • This role will also be required to execute Paid Social campaigns for Lexus and ghd – training will be provided

KEY ATTRIBUTES:

  • Demonstrate an interest in and appetite for digital media
  • Have experience in Google Adwords
  • Have an understanding of SEM KPIs such as conversions, CPA etc.
  • Have Paid Social Media experience
  • Proficient in Microsoft Office products – particularly Excel
  • Have strong attention to detail
  • Be self-disciplined
  • Communicate effectively to manage expectations and elevate challenges to ensure they are dealt with quickly
  • Follow process but also be able to suggest improvements to the existing process as we are always open to learning how to improve process
  • Demonstrate initiative to help the broader team
  • Demonstrate independent thinking and implementation skills
  • Embody the values of themediastore

ABOUT THE MEDIA STORE

The Media Store is one of Australia’s largest independent media agencies, completely non-aligned with any local or international group, developing a culture that delivers genuine, effective results for our clients. Being an independent agency, we attract experienced staff who thrive on the freedom to explore and use a creative approach to achieve results faster. We’ve created countless media firsts over the years and enjoy a rich history of innovation.

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What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.