by The Media Store | Feb 4, 2019 | News Article
What’s happened? According to a recent study from Phoenix Marketing International, short-form ads (5-7 seconds long) are almost as effective at driving brand memorability as 15 and 30-second ads. The study analysed Brand Memorability: the viewers’ ability to remember...
by The Media Store | Feb 4, 2019 | News Article
IMPORTANCE OF THE ROLE: The Media Assistant will support the planning and buying team in management of client business and represent The Media Store professionally within the marketplace. A Media Assistant is an entry-level position into the media industry, typically...
by The Media Store | Jan 15, 2019 | News Article
What’s happened? In October 2016 Netflix debuted ‘Black Mirror’ which had previously run on UK Channel 4 for 2 seasons. With the benefit of Netflix’s broad reach, the cult science fiction anthology show became a critically lauded worldwide phenomenon, drawing...
by The Media Store | Jan 14, 2019 | News Article
What if the latest phone app could connect you to the people around you rather than helping you disconnect? Huawei the Chinese tech giant state they “believe that technology can address some of humanity’s biggest challenges” and they are backing up this statement with...
by The Media Store | Jan 14, 2019 | News Article
What’s happened? Every year, Cadbury Easter Egg hunts get consumers excited. This year’s UK hunt has moved online, challenging the public to find their White Creme Egg in other brands’ ads. The Mondelez-owned company is able to launch such a bold campaign by...
by The Media Store | Jan 14, 2019 | News Article
What’s happened? In an Australian first and in partnership with JCDecaux, Jetstar has used eye-tracking technology to promote their annual Christmas sale. The campaign entitled “All Eye Want For Christmas” involved custom built panels situated in Sydney’s George...
