Fast Company have nominated the Brands That Matter Now in 2017 based on performance against recognition, quality, impact, and driving category momentum. Airbnb has earned its spot on the list. Latest stats show Airbnb’s dominance of the homestay and travel market, with listings exceeding 4 million. Most interesting, is their new trajectory into the experience economy. Collaborative community enthusiasts, who may not be in a position to rent out property, can monetize local knowledge by offering immersive experiences.