Position Title:                                      Account Executive – Toyota

Company:                                             The Media Store

Location:                                               Melbourne

IMPORTANCE OF THE ROLE:

The Media Executive position covers a broad range of tasks including development of innovative media strategies, supporting the Business Manager – Toyota, through to the implementation in order to address client briefs and increase The Media Store’s profile within the marketplace.

KEY ROLE OF THE MEDIA EXECUTIVE:

  • Maintains effective relationships with clients and ensuring in depth knowledge of their business and its needs
  • Provides support to the Comms Planning team in the development of media concepts, plans and implementation of buys
  • Identifies and delivers unique and innovative strategies to leverage brand strength
  • Researches past online campaigns and results, competitive actions, consumer behaviour and changes to the marketplace
  • Understands and interprets research, market data and systems
  • Searches for new, innovative and relevant communications ideas and presenting these to clients
  • Sources global insights/ideas for communications options
  • Presents ideas to clients (or assists in)
  • Generates appropriate reporting (competitive, performance tracking, budget reporting, contract management, marketplace trends)

 

SPECIFIC RESPONSIBILITIES OF THIS ROLE:

  • Support the Business Manager – Toyota as the act as the TMS key point of contact for Toyota Australia for Retail/LTOA/CBU/Commercial/Brand communications & help bring their brand vision to life across Paid Media, both online & offline – and when appropriate owned & earned channels – in line with consumer insights & business objectives.
  • Support the Group Head – Toyota and the Business Manager across all aspects of business between The Media Store & Toyota Australia by collaboratively working with cross-functional agency resources through agreed RASCI process to deliver against client KPIs.
  • Responsible – through agreed RASCI process – for investment, execution & measurement across media, digital, social, sponsorship and other paid channels – and when appropriate owned & earned channels – for Toyota: Retail/LTOA/CBU/Commercial/Brand communications,  in collaboration with Business Manager – Toyota, Group Head – Toyota, Toyota business team and other cross-functional team members (Digital, Partnership & Integration, Investment, Research & Insights, Strategy etc).
  • When there is a requirement to handle overflow work from other Toyota Business Managers (as determined by Group Head – Toyota, RTM Specialist & appropriate Business Manager – Toyota), support strategy, investment, execution & measurement across media, digital, social, sponsorship and other paid channels – and when appropriate owned & earned channels – for Toyota: Retail/LTOA/CBU/Commercial/Brand communications, in collaboration with Group Head – Toyota & Business Manager(s) – Toyota, and other cross-functional team members (Digital, Partnership & Integration, Investment, Research & Insights, Strategy etc).
  • Champion creative & meaningful Client partnership opportunities to deliver ROI in line with Toyota Australia brand communications strategy.
  • Support day-to-day media negotiations, with Investment team, and support major group media negotiations lead by GM, Investment team & Group Heads/Directors.
  • Where required, be responsible for media investment and implementation under the supervision of GM, Investment Team and Business Manager – Toyota.
  • Responsible for media schedule management including creation and maintenance of executable media plans, under the supervision of the Business Manager – Toyota.
  • Take responsibility to ensure that correct material appears through supervision of material instruction and proof of appearance processes.
  • Responsible for campaign measurement & reporting and support on-going optimisation strategies implemented, under the supervision of the Business Manager – Toyota.
  • Day-to-day management of ongoing, long term media investments including allocation to product, management of key deadlines & specifications and on-going communication to all internal & external stakeholders.
  • Responsible for ensuring that campaign media budgets are adhered to and correctly reconciled with Group Head / Finance, including proforma invoice checking against planned/forecast.
  • Develop & maintain media partner relationships (from Account Co-ordinator / Account Manager and above).
  • Develop & evolve deep relationships with key client contacts and support Business Manager – Toyota in and managing client expectations on workflow delivery through effective, transparent, clear communication.
  • Support Research & Insights and Head of Strategy, for creation & presentation of competitive and media landscape reviews to key client contacts.
  • Collaborate with client agency partners (advertising / creative, digital, promotion, event, direct marketing, CRM, social, PR etc) to ensure holistic campaign delivery & seamless execution, that delivery against Toyota Australia objectives.
  • Responsible for analysis and responding to client and/or media on all relevant proposals & requests.
  • Day-to-day management of direct reporting Media Assistant and nurture direct report to ensure that they perform their tasks to the best of their ability and be responsible, in collaboration with HR and Business Manager – Toyota, for their professional development.
  • Ensure that full support is given to Business Manager – Toyota, Group Head – Toyota, GM – Melbourne by keeping an ongoing, open line of communication to both across all aspects of client & media business dealings.
  • When necessary, internal & external conflict management including countermeasure and resolution identification & implementation in consultation with Business Manager – Toyota.
  • Contribute to overall agency culture & growth by actively supporting new business initiatives and merchandising TMS, participating & leading internal training and workshops, representing TMS at external Industry & Media, demonstrating thought leadership & initiating and leading agency social activities.

 

KEY ATTRIBUTES:

  • Has a thorough knowledge of all available data sources within the agency and is able to tell stories from data i.e. go beyond the numbers
  • Proficient in Microsoft Office and other agency software
  • Understands the importance of confidentiality and attention to detail
  • Able to demonstrate independent thinking and self-motivation
  • Ability to take projects from inception to completion, with guidance from direct reports
  • Communicates effectively to manage expectations and elevate challenges to ensure they are dealt with quickly
  • Follows process but also be able to suggest improvements to the existing process
  • Demonstrates initiative to help the broader team
  • Demonstrates a willingness to be more client-facing, including developing social and presentation skills
  • Demonstrates proficient implementation and reporting skills
  • Embodies the values of The Media Store

ABOUT THE MEDIA STORE

The Media Store is one of Australia’s largest independent media agencies, completely non-aligned with any local or international group, developing a culture that delivers genuine, effective results for our clients. Being an independent agency, we attract experienced staff who thrive on the freedom to explore and use a creative approach to achieve results faster. We’ve created countless media firsts over the years and enjoy a rich history of innovation.

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What’s The Wrap?

The Wrap is a fortnightly review of the latest trends and technologies from around the globe.

In a constantly evolving marketplace, we identify the best new technologies, campaigns and consumer behaviours and cast The Media Store lens over their practical application and efficacy, to ensure we and our clients remain at the forefront of the news.